December 20, 2022

AI-Generated Marketing: The Future of Advertising?

AI-Generated Marketing: The Future of Advertising?

New mobile apps to keep an eye on

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What new social media mobile apps are available in 2022?

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Use new social media apps as marketing funnels

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In the current digital age, Artificial Intelligence (AI) has become a prominent part of the marketing landscape. AI-generated marketing can help companies create more effective campaigns, allowing them to target specific audiences and tailor their messaging to the needs of their customers. But what does AI-generated marketing really mean for the future of advertising?

When it comes to AI-generated marketing, the biggest benefit is that it can help companies save time and money while still providing a high-quality product. AI-generated campaigns can be more accurate and effective than traditional campaigns, as they allow companies to target specific audiences and tailor their messaging to the needs of their customers. Additionally, AI-generated campaigns are often more cost-effective than traditional campaigns, as they require less manpower and resources to create and deploy.

Bescherelle stresses the importance of having the "right words"

Bescherelle, the renowned French language resource, has recently launched a campaign to emphasize the importance of having the "right words" in order to successfully generate content from artificial intelligence. The campaign, created by the agency Brainsonic, seeks to remind people that mastering grammar, syntax and spelling are essential in order to get the desired results from AI. It aims to demonstrate that while technology may be advancing, there is still a need for humans to be involved in the process.

Vermeer's "La Laitière" reinvented by Nestlé and Ogilvy with DALL-E

In September 2022, Nestlé and Ogilvy Paris will use AI 'Outpainting' technology to reinvent Johannes Vermeer's iconic painting 'La Laitière'. This marks the 25th anniversary of the advertising saga conceptualized by Ogilvy Paris. The AI will tell the story of Vermeer's painting, revealing a scene of people absorbed in the spectacle of the preparation of La Laitière. This suspended scene embodies Nestlé's new brand territory and signature: 'It's so good to take the time'.

Heinz uses AI-generated images

Heinz has used AI to generate images of what "ketchup" looks like. DALL-E, the AI, produced an image of a Heinz ketchup bottle in response to different prompts such as "Ketchup Renaissance", "Ketchup Impressionism", "Tomato Ketchup", "Ketchup Street Art", and "Ketchup Americana". The images produced always associated ketchup with Heinz' branding.