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How Google Views AI-Generated Content

How Google Views AI-Generated Content

New mobile apps to keep an eye on

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Questions Raised:


Can Google detect AI-written content on your website?
What are Google's Helpful Content Updates?
Can the Google robots find the writing robots?

With the rise of AI writing tools, there has been a lot of debate surrounding the quality of content they create versus content written by humans. As Google continues to roll out algorithm updates to ensure that people are seeing original and helpful content, it’s important to understand if AI-written content can compete with human-written content. In this article, we’ll look at how Google views AI-generated content, if Google can detect AI-written content on your website, and whether you should use AI content or not.

How Google Views AI-Generated Content

Google has been clear about its mission to provide the best search results for whatever someone is searching for. To make sure that people are seeing content that is helpful and original, Google has implemented a series of algorithm updates known as the “Helpful Content Updates”. One part of these updates deals with AI generated content. Google isn’t saying “don’t use AI tools to create content”, but they want to make sure that people are putting in effort and not relying solely on AI tools.

Can Google Detect AI-Written Content?

The question remains if Google is able to detect AI-written content. There are AI tools like Jasper AI, Copy AI, Rytr, and more that can be used to create content. While Google has not explicitly stated that they can detect AI-written content, there are AI detectors that can make an educated guess about the origin of the content. These AI detectors look at the words and highlight the more “surprising” words in yellow, red, and purple. The more surprising words, the more likely it is that a human wrote it.

Should You Use AI Content?

The answer to that question is “No.” While AI writing tools can be helpful in creating content quickly, the content still needs to be edited and it’s not a significant time saver. There is also the risk of Google deciding that they don’t like AI content and penalizing your website. If you don’t want to write, a blog, newsletter, or content site isn’t the right business for you. If you want content, you should put in the extra effort and pay another human to write it for you.

Google is not saying “don’t use AI tools to create content”

AI writing tools have made it easier to create content quickly, but it’s important to understand how Google views AI-generated content. Google is not saying “don’t use AI tools to create content”, but they want to make sure that people are putting effort into their content. AI detectors can make an educated guess about the origin of the content, and it’s important to know that they exist. While AI tools can help create content quickly, it’s not a significant time saver and there is always the risk that Google will penalize your website. If you want content, you should put in the extra effort and pay another human to write it for you.

Three Main Points to Remember:

  1. Google's mission is to provide the best results for whatever someone is searching for.
  2. Google isn't saying “don’t use AI tools to create content.”
  3. There are systems that can make an educated guess about AI vs. human content.